CONCEPT PREVIEW
Start with the changes that matter
Review traffic, conversion and revenue changes in context, with the comparison period and data freshness visible.
- Output
- daily brief, source links, denominators, missing data and exceptions.
- Trigger
- scheduled review after source data is available.
- Boundary
- distinguish missing data from zero activity.
- Decision
- Validate the evidence and choose an investigation or experiment.
- Follow-up
- Compare results after sufficient evidence exists.







